A basic skincare routine consists of three steps: Cleanse, tone and moisturize. And why in this exact order you ask? To answer that question, let’s start by defining what a toner really is.

A toner is a liquid that is meant to remove whatever is left of makeup, dirt, and oil after cleansing.

One of the virtues of toner is that it can minimize the appearance of pores. It also balances the skin's pH levels, restoring an acidic state so that skin is purified and better able to absorb moisture and other beneficial ingredients from face oils and creams applied after. This is why using a toner comes in the middle of the basic skincare routine: Right after cleansing, and just before moisturizing or applying face oils.

Another great benefit of applying your toner before your face oil is that the right toner will hydrate your skin and adds moisture, and the face oil will help to lock that moisture in your skin for a few hours, keeping your skin healthy and hydrated.

The right toner, when used correctly, can definitely help improve your skin.

We suggest using a hydrating toner that contains glycerin. Glycerin is a humectant and it attracts water; it is a moisturizer that actually attracts more moisture.

Using products with this super hydrating agent (such as our Garden Rose Toner) will leave your skin with an overall moisturizing and smoothing effect.